Logo Redesign Process

The City of Visalia’s Brand Refresh rolls on, now with another opportunity for community input.

At the City Council meeting on Monday, June 17, the City Council voted to begin the process for a community driven logo redesign and directed City staff to open a submission window and begin the process to a new logo. The new logo will be the companion logo to our Legacy Logo, and both will be used by the City of Visalia.

With the logo submission window now closed, the Brand Refresh Logo Design Committee will be meeting to review community submissions. The Committee will review logos sent in and provide three to five logos that meet the guidelines, along with formal feedback and recommendations to the staff, for further action and preparation for the community feedback period.

Mark your calendars for Monday, July 15, as that is when the Logo Redesign Process public comment period will open. Fresh from Committee review, a selection of logos will be displayed online at www.visalia.city/refresh and on the City’s social media channels @cityofvisalia. We’re seeking feedback on the selection of logos, with all comments being accepted through Friday, July 26, 2024.

Once that public comment period closes, all comments will be collected and included in a findings report to be presented to the City Council at the Monday, August 5, 2024 City Council meeting. The City Council will receive the results of the Committee and public feedback via agenda item and staff report and may choose to vote on the new City of Visalia Brand Refresh logo.

As updates are available specific to the Brand Refresh Logo Redesign Process, email blasts will be sent to all those who have shared they would like to stay informed on the process. To be added to our update list, please email communityfeedback@visalia.city.

For the latest updates and news from the City of Visalia, visit www.visalia.city or visit them on social media @CityofVisalia.