A New Look for the City of Visalia

Allison M. Mackey, Communications Manager, City of Visalia

2024 marks Visalia’s 150th year as an incorporated city with a common council. As we honor this important milestone, coming on the heels of 100 years as a Charter City, we celebrate a new look and promise.2024 marks Visalia’s 150th year as an incorporated city with a common council. As we honor this important milestone, coming on the heels of 100 years as a Charter City, we celebrate a new look and promise.

Thanks to the guidance of the Visalia City Council, and the contributions of members across the community, the City has completed a brand refresh and is rolling out Visalia’s new logo, new tagline and more.

Informed by over 800 conversations, surveys and interviews completed with Visalians, the process has included updating the City’s identity, image, and brand to market the positive aspects of working for and living in the City of Visalia.

 The new City of Visalia logo is a nod to its predecessors with elements breaking out of a bold V. The Fox Theatre represents our beautiful downtown and Visalia’s arts and entertainment scene, as well as the history of our city. The Sierra Nevadas represent the incredible destination Visalia is in the valley under the majestic range, while echoing the strength our city holds. The rolling green hills are the farmland that the city is built on and represent the pride we have in living in the Central Valley. It all rests under a bright blue sky and golden sun. 

The refreshed brand includes a new tagline, Visalia: A Better Way of Living and a promise to residents, businesses, visitors - all those who are Visalia. It is, “In all we do, we do it with heart. The City of Visalia and our employees are dedicated to providing quality services and creative solutions to make the community a place we are proud to call home. We strive to deliver services in an approachable and friendly way - the Visalia way.”

Look for the new logo and corresponding elements as the refresh rolls out across our community. To learn more, visit www.visalia.city/refresh.

For more information on City of Visalia, visit www.visalia.city or visit them on Facebook, Twitter, Instagram, and LinkedIn @CityofVisalia.