April: Member Spotlight
/
Name: Jenna Salazar
Company: Transit Media, Inc.
Title: President/CEO
Provide a brief overview of your business
Founded in 2013 under the name “Rethought Reborn Media,” our agency has managed the transit advertising revenue sharing programs for multiple markets throughout the Central Valley. We love transit advertising so much we changed our name to reflect what we do – Transit Media. While transit advertising programs are our passion, our services to our transit partners also include fleet design, marketing support, communications, print collateral, and whatever else our transit agency partners need to help them serve their communities.
News to Share? In January, we merged with a sister agency and expanded our footprint to several markets in Northern California. We currently manage programs in Amador County, Calaveras County, City of Delano, Glenn County, Lake County, Mendocino County, Tulare County, Tuolumne County, City of Visalia, and Yosemite.
Tell us something interesting about your business or product(s).
Studies show moving transit ads engage consumers 45% sooner than stationary out-of-home ads, increasing memory encoding by 33% resulting in a 112% increase in brand saliency proving transit advertising is most likely to shift brand preference and recalled in a purchasing situation. In addition, 71% of consumers prefer buses with ads over buses without ads! Transit advertising is incredibly effective for reaching your target market and is very affordable.
How does your company get involved in the local community?
Transit Media is a member of each Chamber of Commerce where we manage transit advertising programs. We truly value the services and support the Chambers bring to the businesses in their communities. Additionally, Transit Media regularly sponsors local fundraising efforts and events.
The best part of working for your company is?
This company was originally founded with the desire to help small businesses grow. By managing transit advertising programs, we get to connect with businesses in every community we serve and provide a simple, affordable, and effective way for them to get their message out to their target market. We believe strong local businesses result in a strong local economy, which equates to a better quality of life for the whole community. Additionally, all the net proceeds from the transit advertising programs directly support the services the transit agencies are able to provide the community. So, not only does transit advertising help our business partners grow their businesses, it helps local residents get to work, school, shopping, and medical appointments.
How has the Chamber and/or the Ambassador Program helped you and/or your business?
The Chamber provides excellent opportunities to connect with other businesses throughout the community in a variety of ways. Always available to provide networking opportunities, answer questions, and connect resources, the Chamber is an invaluable asset to local businesses.
Top thing you wish Visalia knew about your business?
Placing transit advertisements is very simple and straightforward. We coordinate the whole process from start to finish, and even provide complimentary ad design for our clients.
